A campaign brief
Choose a specific customer, one offer, a destination and the evidence behind your claims.
Preview the brief →Turn your next product or service promotion into a coordinated email, landing-page and social campaign.
A practical DIY kit for small businesses: decide what to say once, then adapt that message across three channels.
OPEN THE BOX ↗Choose a specific customer, one offer, a destination and the evidence behind your claims.
Preview the brief →Three email templates, a landing-page copy framework and three social captions. Shared placeholders keep the offer consistent.
Preview the copy →A table-based starting point with copy, image and button placeholders. Requires editing and testing in your email platform.
See formats and editing needs →Square, portrait and landscape guides. Add your own images, edit the text and remove the safe-area guide before export.
Inspect the square SVG →A fictional product retailer and portrait studio demonstrate the same process. These are examples, not customer results.
See what you can edit →Prepare, test and publish through your existing tools. Track observed results in a blank CSV sheet.
See included file formats →The highlighted fields in the handbook show what you replace. The layouts are editable starting points, not finished ads or a custom design service.
You supply your offer, facts, images and audience permissions. The kit helps carry that same message from the first email to the destination page.
Inspect selected kit excerpts →Actual SVG template, shown without customer imagery.
This kit suits a small business that knows what it sells and wants a structured DIY campaign.
Editing: Text editor for copy; HTML knowledge for the email; an SVG-capable editor for layouts. No Canva links or stock photos are included.
Scope: Landing-page copy is included; a coded landing-page theme, ad management and integrations are not. Browser previews do not establish email-client compatibility.
Rights: Marketing use for one business. No source-kit resale or multi-client agency license. No promise of sales.
No. The shared structure can be adapted to a product or appointment-based service. Worked examples show both paths. You still need to replace the placeholders and verify fit for your business.
Free planning worksheets may be enough for you. This kit adds coordinated draft copy, editable HTML and SVG starting points, worked examples and a launch sequence. Inspect the files to decide whether those additions are useful to you.
No. This is a downloadable DIY kit. You edit, test and publish with your own tools. It does not find an audience or connect to your marketing accounts.
Created with AI assistance and human review. Product examples are fictional. No generated example is a customer endorsement or evidence of results.
One-time digital download. Stripe shows the exact $59 USD price before payment; your ZIP opens after payment.