Selected excerpts from the actual files

See what you edit.

The full kit contains plain-text/Markdown copy, a readable HTML handbook, an HTML email, three SVG layouts and a CSV results sheet. These excerpts show the structure before you buy.

01 / The campaign brief

Campaign name: [CAMPAIGN_NAME]
Business: [BUSINESS]
Who this is for: [SPECIFIC_CUSTOMER_AND_SITUATION]
What we are offering: [OFFER]
One primary action: [CTA]
Working destination: [URL]

Use the full brief to record the offer, evidence, permissions, channels, assets and checks.

02 / The email copy

Subject: Meet [OFFER] from [BUSINESS]
Preview: [PLAIN_LANGUAGE_REASON_TO_LOOK]

Hi [FIRST_NAME_OR_NEUTRAL_GREETING],

[OFFER] is now available from [BUSINESS].
It is for [CUSTOMER_AND_SITUATION].

This is the opening of the first template. The full kit also includes an email answering a real question and a follow-up with separate deadline and no-deadline options.

03 / The visual layout

Actual square SVG template with editable business, offer, image and call-to-action zones

One of three included sizes: 1080 × 1080, 1080 × 1350 and 1200 × 628. Add your own image and remove the dashed guide before exporting.

What you can edit

File	You edit	Use with
Brief and copy	Business facts, offer, wording, links and approved claims	A text editor or your preferred writing tool
HTML email	Text, image block, colours and destination links	A code editor; test in your email platform
SVG layouts	Text, images, colours and placement	An SVG-capable editor
CSV results sheet	Actual observations and source references	A spreadsheet app

No Canva links, stock photography, custom service or automatic integrations are included. Check the license and file-help policy.

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