One campaign.
Ten clear
rules.

Make the message clear.

The 10 Commandments of Creative Development is a practical guide for small business owners making their own campaigns.

• Define the customer, offer and one next step.
• Keep the copy and visuals working together.
• Check your campaign with a one-page preflight sheet.

Ten practical rules, examples and actions to use on your next campaign.

A practical Creative Factory resource. Examples are fictional and clearly labelled.